At first glance, Seth Godin’s book, The Dip, A Little Book that Teaches You When to Quit (and When to Stick), doesn’t seem to be the book you would want to hand out to your team members and associates.  With all of the good business books out there with valuable information for running, improving, and profiting from your business, why would you want to read a book about quitting?

But like most of Godin’s books, The Dip is special and actually offers more inspiration than you may imagine.  In this little jewel, (only a 76 page, 5 ...

If you’ve heard of the online shoe store, Zappos, then you’re probably aware of the company’s highly regarded reputation of providing excellent customer service.  In his book, Delivering Happiness, Tony Hsieh (pronounced Shay), the CEO of Zappos at the time, offers a view of how a company can instill the philosophy of its leader and not only survive, but excel.  Hsieh eventually sold Zappos to Amazon for $1.2 billion, but not before he transformed the shoe store into a worldwide example of how customer service should be ingrained in everyone to be implemented flawlessly.

In Delivering ...

This probably wouldn’t be the title you’d expect if you were browsing the business section of your favorite bookstore, but we really shouldn’t judge books by their covers.  The book is indeed titled, Ignore Everybody And 39 Other Keys to Creativity, by Hugh MacLeod, and it brilliantly highlights ways to stay creative even if you are not all that confident in your ideas. 

Hugh had started out creating cartoons on the backs of business cards.  He didn’t think they would get noticed, until they did.  He is now a blogger on his site, Gaping Void, and ...

If you ever thought there had to be a science to selling, you need look no further than Roger Dooley’s book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, to validate your thinking.  

In 60 fast-paced chapters, Brainfluence explains how to practically apply neuroscience and behavior research to understand your customer’s decision patterns so you can provide better marketing.  Using the application of neuromarketing, readers can gain a better grasp of the way the brain responds to various cognitive and sensory marketing stimuli.  It is a handy guide to understanding what goes on in the heads ...

 
photo credit: CONVAR1100 via photopin (license) 

The Obstacle Is The Way doesn't necessarily provide ...